Showing posts with label Ads/media. Show all posts
Showing posts with label Ads/media. Show all posts
Wednesday, 30 November 2011
Tuesday, 26 July 2011
Toyota Fail
Great use of technology and innovation.
Bad use of basic car safety.
Why isn't she wearing her seatbelt!
Apparently it's because it was made in a controlled, static environment...
But something tells me it was actually because they forgot.
Bad use of basic car safety.
Why isn't she wearing her seatbelt!
Apparently it's because it was made in a controlled, static environment...
But something tells me it was actually because they forgot.
Wednesday, 6 July 2011
Online meets offline.
If you were to clash the online social networking habits with the real world, it would go a bit like this:
Friday, 25 March 2011
Lovely LITTLE insight
Just found this. Brilliant.
It's not that clear but it's for VW, the other logo is Porsche.
It's not that clear but it's for VW, the other logo is Porsche.
Friday, 21 January 2011
Razor blades
Razors are beginning to get bit ridiculous as they keep adding extra blades on.
Why don't they just make a couple efficient blades instead?
At this rate it will end up with a razor that's the entire width of you face.
Gillette have been the first razor brand to identify this quite obvious problem and produced this spoof ad with an 80 blade razor:
I bet Wilkinson Sword are kicking themselves... 'Damn why didn't we see this. It's not quantity, it's quality!'
Why don't they just make a couple efficient blades instead?
At this rate it will end up with a razor that's the entire width of you face.
Gillette have been the first razor brand to identify this quite obvious problem and produced this spoof ad with an 80 blade razor:
I bet Wilkinson Sword are kicking themselves... 'Damn why didn't we see this. It's not quantity, it's quality!'
Friday, 7 January 2011
Book before film?
Is it best to read the book before you watch the film or vice versa?
Normally i'd say the book first as it takes a lot longer, therefore not knowing what will happen makes it more readable.
However, on this occasion it hasn't worked out that way. I read 127 hours before watching it and to be honest was really disappointed. I've seen tonnes of great reviews but i don't think it was half as good as the book.
The problem with a book is, it can hold a lot more information and detail. 10 pages of a book is like 10 seconds of a film. It also allows you to interpret the book however you want, your imagination never matches the scenery in the film.
Still, i suppose it's less total amount of time spent let down if the film is second.
If it's the book, your talking days of disappointment.
127 hours
Film 5/10
Book 10/10
Normally i'd say the book first as it takes a lot longer, therefore not knowing what will happen makes it more readable.
However, on this occasion it hasn't worked out that way. I read 127 hours before watching it and to be honest was really disappointed. I've seen tonnes of great reviews but i don't think it was half as good as the book.
The problem with a book is, it can hold a lot more information and detail. 10 pages of a book is like 10 seconds of a film. It also allows you to interpret the book however you want, your imagination never matches the scenery in the film.
Still, i suppose it's less total amount of time spent let down if the film is second.
If it's the book, your talking days of disappointment.
127 hours
Film 5/10
Book 10/10
Monday, 13 December 2010
Wonderbra Spiral Viral
I've only just come across this viral ad from 2008:
Pretty cool use of illusions.
Pretty cool use of illusions.
Monday, 15 November 2010
Holidays are coming
Following the Christmas themed blog before....
You know that it's officially time to start thinking about Christmas when you see this advert on TV:
Like a lot of people i saw it for the first time a couple nights ago. Twitter and Facebook had comment after comment of excited people.
It's such an iconic advert that marks the beginning of the festive season for so many people. There will be a brand new advert from the 13th December with a slightly fresher approach:
You know that it's officially time to start thinking about Christmas when you see this advert on TV:
Like a lot of people i saw it for the first time a couple nights ago. Twitter and Facebook had comment after comment of excited people.
It's such an iconic advert that marks the beginning of the festive season for so many people. There will be a brand new advert from the 13th December with a slightly fresher approach:
Friday, 5 November 2010
YouTube ads
Why are YouTube putting ads EVERYWHERE.
They put an ad before you watch a youtube video and then put a crappy little banner on the screen your watching! I dont mind it once, but its everytime you play a video. It isn't the most strategic place to put an ad, it just pisses people off. There's a difference between advertising and invading.
They put an ad before you watch a youtube video and then put a crappy little banner on the screen your watching! I dont mind it once, but its everytime you play a video. It isn't the most strategic place to put an ad, it just pisses people off. There's a difference between advertising and invading.
Monday, 1 November 2010
Rape References
Rape seems to be losing it's seriousness.
The phrase is not only used on the social network site Facebook coined 'frape' but now 'twape' on twitter has been created.
Not only this, but the word rape is used in everyday situations such as when somebody is particularly close to you. You may say 'all right mate, you don't have to rape me'... I for one am guilty of overusing the word in a joking manner.
A recent news story in the US last month about a man breaking into a woman's bedroom and 'trying it on' shortly became the centre of a rape joke due to an eccentric brother of the victim named Antoine Dodson.
Two men saw this story and have made an entertaining music video starring Antoine, his exaggeration of the situation has become a world wide hit with over 36 million views and that's all within just one month.
As you can see, the seriousness of the initial story has become a bit of a joke due to the overuse of the word rape.
To be honest i feel like there should be a moral to this story to round of my post but, there isn't. All i'm saying is in the last few years rape has become a household phrase, despite the seriousness of the actual offence. I don't necessarily think it's a bad thing but obviously in no way is it a good thing either. Technology and especially social networks have desensitised us from the harsh realities of the REAL world.
The phrase is not only used on the social network site Facebook coined 'frape' but now 'twape' on twitter has been created.
Not only this, but the word rape is used in everyday situations such as when somebody is particularly close to you. You may say 'all right mate, you don't have to rape me'... I for one am guilty of overusing the word in a joking manner.
A recent news story in the US last month about a man breaking into a woman's bedroom and 'trying it on' shortly became the centre of a rape joke due to an eccentric brother of the victim named Antoine Dodson.
Two men saw this story and have made an entertaining music video starring Antoine, his exaggeration of the situation has become a world wide hit with over 36 million views and that's all within just one month.
As you can see, the seriousness of the initial story has become a bit of a joke due to the overuse of the word rape.
To be honest i feel like there should be a moral to this story to round of my post but, there isn't. All i'm saying is in the last few years rape has become a household phrase, despite the seriousness of the actual offence. I don't necessarily think it's a bad thing but obviously in no way is it a good thing either. Technology and especially social networks have desensitised us from the harsh realities of the REAL world.
Sunday, 19 September 2010
JLS Condoms
Just
Love
Safe
Whilst i think this is a good idea, i cant help find it not so good at the same time. It's weird to think people will be more persuaded to use condoms if a boyband are on the packet... Also whilst it has good intentions it may have the reverse effect and encourage sex to those underage. To an outsider you can see it's encouraging safe sex but to a devoted fan it's saying buy these, they're cool and so is sex.
Love
Safe
Whilst i think this is a good idea, i cant help find it not so good at the same time. It's weird to think people will be more persuaded to use condoms if a boyband are on the packet... Also whilst it has good intentions it may have the reverse effect and encourage sex to those underage. To an outsider you can see it's encouraging safe sex but to a devoted fan it's saying buy these, they're cool and so is sex.
Thursday, 16 September 2010
Jeans
Jeans are so common, every clothing shop sells a pair. It's probably one of the hardest things for a woman to shop for, it's frustrating and one of those things you have to try on before buying. I don't know one woman that has the perfect fitting jeans, there's always size issues, muffin tops, gaping holes in the back, saggy bums, ankle biters...
Levi's are taking advantage of this insight:
'Text by Dazed Digital
Facing the age-old trouble of finding a jean that fits, Levi's has taken the wardrobe staple and attempted to work out its problems using the Curve ID theory taking a woman's measurements to ensure a perfect fit. After conducting a study, Levi's had found that a massive 87 per cent of women wanted better fitting jeans than the ones they currently owned, hence the need for a new approach in creating a denim range that fits all women.
Utilising the ratio between the measurements between the narrowest and widest parts of the hips, the jeans are made with a stretchy denim available in light to dark washes. Shot by Peter Lindbergh, the three spokespersons Swedish singer Lykke Li, Miss Nine and Pixie Geldof front the campaign for the new range representing the three fits of 'Slight', 'Demi', and 'Bold'.
Dazed Digital: What was the initial inspired this project?
Consumers. This journey of the Curve ID took a year to do. We decided let's go talk to women and find out their current relationship with jeans and their relationship with Levi's - and we found a lot of frustration and we wondered why there was this frustation, and basically women found a difficulty in finding the right fit. Then came the research ideas, so the first surveys and research speaking to women took three months, then after the initial feedback, another six - nine months to perfect the fit.
DD: Do you think three shapes sufficiently embodies all women?
No. It accounts for 80 per cent of women, globally! We're now working on the fourth fit for next year.
DD: Is there scope for this range to expand or develop in the future?
In terms of body types we will be expanding our shapes and sizes but also within the same system of curves. This will be available in our current and more rises. What we currently have is the most popular rise in the market so this is why we're using this low rise.
DD: With all this emphasis on 'curve', will this alienate 'uncurvy' girls?
You still have curve - but in proportion to your body! Depends on the conversation we have with women, part of the research with Curve ID is the shopping experience with women - why don't they feel good when they say you have a flat butt or thunder hips, but all women are curved, period, point. It just depends on your build. You don't have to change to fit the jeans, but the jeans fit you.'
Soon, we might all live in a world wear jeans can be purchased at ease. All our jean dreams may come true and piles of jeans on changing room floors will be a distant memory.
Levi's are taking advantage of this insight:
'Text by Dazed Digital
Facing the age-old trouble of finding a jean that fits, Levi's has taken the wardrobe staple and attempted to work out its problems using the Curve ID theory taking a woman's measurements to ensure a perfect fit. After conducting a study, Levi's had found that a massive 87 per cent of women wanted better fitting jeans than the ones they currently owned, hence the need for a new approach in creating a denim range that fits all women.
Utilising the ratio between the measurements between the narrowest and widest parts of the hips, the jeans are made with a stretchy denim available in light to dark washes. Shot by Peter Lindbergh, the three spokespersons Swedish singer Lykke Li, Miss Nine and Pixie Geldof front the campaign for the new range representing the three fits of 'Slight', 'Demi', and 'Bold'.
Dazed Digital: What was the initial inspired this project?
Consumers. This journey of the Curve ID took a year to do. We decided let's go talk to women and find out their current relationship with jeans and their relationship with Levi's - and we found a lot of frustration and we wondered why there was this frustation, and basically women found a difficulty in finding the right fit. Then came the research ideas, so the first surveys and research speaking to women took three months, then after the initial feedback, another six - nine months to perfect the fit.
DD: Do you think three shapes sufficiently embodies all women?
No. It accounts for 80 per cent of women, globally! We're now working on the fourth fit for next year.
DD: Is there scope for this range to expand or develop in the future?
In terms of body types we will be expanding our shapes and sizes but also within the same system of curves. This will be available in our current and more rises. What we currently have is the most popular rise in the market so this is why we're using this low rise.
DD: With all this emphasis on 'curve', will this alienate 'uncurvy' girls?
You still have curve - but in proportion to your body! Depends on the conversation we have with women, part of the research with Curve ID is the shopping experience with women - why don't they feel good when they say you have a flat butt or thunder hips, but all women are curved, period, point. It just depends on your build. You don't have to change to fit the jeans, but the jeans fit you.'
Soon, we might all live in a world wear jeans can be purchased at ease. All our jean dreams may come true and piles of jeans on changing room floors will be a distant memory.
Thursday, 9 September 2010
Pete versus Life
This is a brand new series on channel 4 that follows the life of struggling sports writer Pete Griffith, your everyday average guy. Whilst that may sound boring this programme is far from, his every move is observed by two commentators and analysed brutally.
It's refreshing to see a unique approach to a comedy series. I'd describe it as the Truman Show meets Friends... Okay, instead i'll just say it is sophisticated entertainment, with a great twist.
If you haven't watched it, give it a go: Friday nights at 10pm or 4od
It's refreshing to see a unique approach to a comedy series. I'd describe it as the Truman Show meets Friends... Okay, instead i'll just say it is sophisticated entertainment, with a great twist.
If you haven't watched it, give it a go: Friday nights at 10pm or 4od
Sunday, 22 August 2010
Tuesday, 6 July 2010
Be Kind Rewind
I watched the film yesterday and thought it was genius. Not only the concept of 'Sweded' videos but the 'special effects'. I was trying to find clips of the creativity but came across a load of films made by 'real' people that have been 'Sweded' for a Be Kind Rewind Competition.
Here's a couple: Jurrasic Park
and Willy Wonka and the Chocolate Factory
Here's a couple: Jurrasic Park
and Willy Wonka and the Chocolate Factory
Wednesday, 30 June 2010
Monday, 10 May 2010
Balloon Baby
I couldn't get the video on here but heres the link:
http://www.youtube.com/watch?v=ZOgwpIH9VyA
Awesome.
http://www.youtube.com/watch?v=ZOgwpIH9VyA
Awesome.
Sunday, 25 April 2010
Neg's urban sports
I couldn't get individual videos but fortunately someone has already made a tribute to this man. If i had balls i probably would try some of these myself.
If you can spare a few minutes the youtube balls of steel videos are definately worth a watch. Guaranteed to make anyone with a decent sense of humour laugh!
The first 2 minutes are a bit rubbish but then it gets better...
If you can spare a few minutes the youtube balls of steel videos are definately worth a watch. Guaranteed to make anyone with a decent sense of humour laugh!
The first 2 minutes are a bit rubbish but then it gets better...
Thursday, 25 March 2010
Wednesday, 10 March 2010
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